How We Design Websites That Convert: Our Full Process

Step 1: Deep Discovery

Before we sketch a single wireframe, we spend significant time understanding the business. Who are your customers? What do they need to believe before they buy? What objections do they have? What makes you different from competitors?

This discovery phase typically takes 2-3 days and involves competitor analysis, customer persona development, and a thorough review of your existing analytics if available.

Step 2: Information Architecture

Information architecture is the blueprint of your site — what pages exist, how they connect, and what content lives where. Getting this right is crucial because a beautiful design on top of poor IA will still confuse users.